What if your cultural heritage could become the cornerstone of your entrepreneurial journey?

Join us on Spark and Hustle as we sit down with the incredible Karina Benavides, the mastermind behind Zafiro Jewelers, who turned her Nicaraguan roots and family legacy into a thriving business in the U.S. You'll hear Karina's compelling story of moving from Nicaragua to the States, inspired by her father's watchmaking expertise, and how she seamlessly blends tradition with contemporary design to create timeless jewelry pieces.

Get ready to uncover the fascinating world of jewelry styles, from rustic handmade gold pieces to sleek modern designs. Karina shares her expertise on the sustainable and ethical advantages of using recycled gold and lab-grown diamonds. Whether you're a jewelry enthusiast or a conscious consumer, Karina's insights will help you navigate the complex landscape of diamond buying, emphasizing the crucial Four C's—color, cut, clarity, and carat—while making informed, ethical choices.


Karina's entrepreneurial voyage didn't come without challenges. Hear firsthand how she transitioned from a stable career at American Airlines to full-time entrepreneurship during the turbulent times of the COVID-19 pandemic. Karina reveals her secrets to building a strong personal brand, offering luxury customer experiences, and the invaluable role of mentorship. Plus, she shares her commitment to community engagement, empowering artisan women, and supporting non-profits focused on domestic violence.

This episode is a treasure trove of inspiration and practical advice you won't want to miss!

 

LISTEN HERE: https://open.spotify.com/episode/2xux6sVkioUdUBo0ocuJpT?si=F_PBaF1eR_6akBgNZXnajQ 

A little guide for you: 
00:00:00
Karina Benavides
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00:06:07
Rustic vs. Modern Jewelry Styles
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00:16:23
Diamond Buying Tips
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00:22:39
Entrepreneurship Journey
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00:35:34
Personal Branding and Customer Service
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00:46:38
Cultural Infusions and Entrepreneurial Advice
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00:57:36
The Power of Passion and Perseverance

 

 

Support Karina (the podcast host) here:

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- Instagram: @sparknhustle

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- Share your journey with #SparkAndHustle

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